Event village in Gothenburg, Volvo ocean race final stop.

Essity (SCA) sponsored one of the sail racing teams that year and we helped them to welcome the "Girl Power" boat and stand out at the final stop.

We created multiple activations, virtual games, interactive photo walls, special designed aquarium, kids’ corner with painting and education games with personal hygiene in focus and a lot of other stuff.

We wanted to create something memorable to bring awareness of all the Essity brands and we did that by creating a world of different activations, based on the brand and target group.

Thanks to all the people in the Xtended team and Silverbullet film that made this possible.