Samsung
Galaxy Z Flip
Samsung was already established within tech-circles as having the most advanced smartphones.
Our aim for the Galaxy Z Flip launch wasn’t to reinforce this notion.
We went in a new direction for the world’s largest phone maker, focused on a younger, cooler, and mostly female audience.
We moved away from tech and specs to enter the world of fashion, pushing the
Samsung brand into the luxury landscape and designer jean pockets.
Our aim for the Galaxy Z Flip launch wasn’t to reinforce this notion.
We went in a new direction for the world’s largest phone maker, focused on a younger, cooler, and mostly female audience.
We moved away from tech and specs to enter the world of fashion, pushing the
Samsung brand into the luxury landscape and designer jean pockets.
The Result:
After launch, the Galaxy Z Flip sold out worldwide in hours.
After launch, the Galaxy Z Flip sold out worldwide in hours.
Ogilvy NYC
Year
2019
Role
AD
This launch film unveiled the Galaxy Z Flip to the world in a commercial spot during the 92nd Academy Awards.
Two days later on 02.11.20, it was live-streamed during Samsung’s Unpacked conference reaching millions of viewers instantly and millions more within hours.
Two days later on 02.11.20, it was live-streamed during Samsung’s Unpacked conference reaching millions of viewers instantly and millions more within hours.
