Change the shape
of the future

This launch commercial unveiled Samsung’s Galaxy Z Flip smartphone to the world in a :30 spot, during the 92nd Academy Awards. 

Two days later, the full-version was released through Samsung’s Unpacked conference reaching millions of viewers instantly and millions more within hours.

Agency: Ogilvy NYC

Other Projects with Samsung

Out of home activation in Stockholm together with Samsung.
We literally let the people create the billboard themself.
With Samsung there’s almost no limits, show of your skills in your favorite game, ask someone to marry you in a handwritten note or be a model for a day. Samsung for the people.

Agency: Xtended Event