You never know when you’ll land “the Trick” and there may not be someone to bear witness. A redesigned lid for Red Bull gives the relentless risk taker a platform to record their conquests.
The new limited-edition can
The can has two slots on top you can secure the phone into. Slide your phone in and shoot your shot.
Bull on the blacktop
The hard part is landing the trick but the hardest part is getting it to look cool in a video. We’ll show the athletes where the sweet spot is to film so we get all their awesomeness in frame
Red bull activation
A Red Bull vending machine shows you how it’s done. The camera on top records the action and once you’ve nailed the trick, you can get it sent to you. The clip is encoded onto the can so scan it and share your triumph at the park with the world.
Skateparks have their own identity. The vending machines give out cans styled after the graffiti that defines each park.