The vote drop









Snapmap icons
A week before voting day, Nike icons will appear on Snap Map where the I voted 2019 merchandise will drop. Each icon will preview the products. A partnership with the projector street artist, Illuminator, to urge passer-bys to register to vote.


Product drop

An exclusive line of “I Voted 2020” Nike products including a shoe, T shirt, top and sweatshirt dropped outside of select polling stations received after placing one's vote.


Digital Billboards
On election day, photo booths at drop locations will live-stream voters wearing their “I Voted 2020” products to a
large-scale digital billboard.

parallax background