The vote drop
Gen Z is the generation least likely to vote.
Nike will drop an exclusive "I VOTED" line to inspire Gen Z to cast their vote in the next elections.
Social posts will preview ”projector bomb” street art displayed around the city. Each post will tag the location of the art.
Projection bomb - Street art
A partnership with the projector street artist, Illuminator, to urge passer-bys to register to vote.
Nike sole attachment
A free shoe accessory given away after registering to vote. After clipping to the sole of any shoe, the semi-permanent message, “I registered 2019” will be stamped to the ground with each step.
A week before voting day, Nike icons will appear on Snap Map where the I voted 2019 merchandise will drop. Each icon will preview the products. A partnership with the projector street artist, Illuminator, to urge passer-bys to register to vote.
An exclusive line of “I Voted 2020” Nike products including a shoe, T shirt, top and sweatshirt dropped outside of select polling stations received after placing one's vote.
On election day, photo booths at drop locations will live-stream voters wearing their “I Voted 2020” products to a
large-scale digital billboard.