Real Talk

Real Talk breaks the stereotypes of depression commercials (eg, sad woman sitting alone in the dark) and goes further to instill a sense of urgency among viewers

Key moments depicted in the campaign that deeply resonated with real-life patients with MDD included seeing these women persevering in their daily lives, letting their guards down and finding themselves empowered to take action and speak with their doctors.

“I think [the campaign] supports that depression affects more than what people think it does, such as her concentration and her involvement in how she’s acting. I think it touches on more than just sadness.”

—MDD patient

Agency: 21 Grams NYC (Gotham) 2022