The challenge was to bring the old MOA into the 21st century. Our solution was to focus on the prime color and create a minimalistic 3D rendered “world” around it. Inspired by the anatomic models you may come across in doctors offices. We chose a female voice actress which had a perfect balance between warmth and professionalism. Like a caring mother. It feels clean, new and matches the scaled down logo updates that was made right before the project kick off.
Agency: Arnold NYC I 3D Animator: Not to scale