DUREX
Durex Dash
Durex will create a game to educate people about STIs while teaching and encouraging proper condom usage.
Durex Dash is an endless running game featuring a cast of penis characters based off Durex condom varieties. With a condom as your shield and antibiotics as your weapons, characters fight off a barrage of STIs. Any time your condom shield is missing, you’re susceptible to STI attacks until you apply a new one. It’s a simple, repetitive game that can be enjoyed by people of all genders.
Spec Work
Year
2018
Role
AD
STIs
Certain STIs, like syphilis and gonorrhea, can be destroyed with antibiotics.
If you’re hit while unprotected by an incurable STI, such as herpes, it will deplete your energy.
Get tested
Between rounds, find out what STIs you avoided when protected and what hit you when you weren’t.
Shop
Buy condoms from the app and get them delivered to your door. You can also find a test location near by.
OOH activation
Play Durex Dash on our console and win free condoms
