ARIZONA
The way of Ari-Zen-A
Green tea has been used for ritual relaxation for centuries. We put that spirit into a campaign highlighting AriZona tea’s ability to ease your mind.
Category
Student work
Year
2018
Role
AD
SM & Packaging
No need to climb a mountain. AriZona will bring you words of wisdom, haikus, and how to achieve serenity.
ASMR - Tickling tea sound
Tea has the power to make you relax and focus.
A microsite will give that feeling through an audio sensory experience.
Activation - Yoga With Arizona
Rise and refresh with Arizona yoga.
Guided meditation will put some tea in your shakti.
